Pinoy Business Coach

It has always been my observation that by listening to a person's habitual words, one can determine the emotional stature of a person towards business, success, risk tolerance and mindset. Words can be very powerful that it can make or break a person's life circumstance. Defining words and knowing their true meaning can be very life changing at the same time.


Another aspect that I have observed that is also a powerful indicator to success is the personal use of time. In our previous articles, we have stated that of the two assets TIME is a more valuable asset than MONEY. In our local culture for instance, there seems to be an abundant resource of TIME SLIPPING BY. Partly downplayed by Economics, the Filipino has a tendency of thinking in terms of "A DAY"- as the basic unit of time. For example, we like to think in terms of a "day's work" since our pay in the Philippines is on a PER DAY basis.

The Western culture on the other hand mentally quantifies time more specifically than most of us.
While the concept of "a day's work" is still ever present, the quantify time on a PER HOUR basis. Changing one word from the phrase has made all the difference. From PER DAY to PER HOUR.

This is not to say that the Western practice is better. There is also a downside also this since, they are perceived as work horses and live in a very structured world. The Pinoy culture on the other hand has a lot more leeway and 'siestas' in between. But in terms of EARNING POTENTIAL, you would know one who earns or gets paid on A PER HOUR basis is way better than those paid on A PER DAY BASIS. If you get what I mean.

The point of this article is that the strong points in evaluating the income potential of a business is by thinking in terms of the smallest units of time. For example if I have a restaurant that is earning a net income of Php 20,000.00, then that would simply say that in my 20 days of operations in a month, the business is earning Php 1000/day, and if I operate for 8 hours in a day, it would mean that the business is earning Php 125/day. If an entrepreneur would use this from marketing point of view, he would use this data to identify "slow hours" and create promotions and programs that would increase the hourly net bottomline.